… beyond Internet Marketing

Pay Per Click advertising is an affiliate marketing method in which the host is paid according to the number of clicks that they can provide to the advertiser’s website.

These advertisements are acquired through a service such as Google AdWords, which maintains a listing of advertisers. When an account is created with AdWords, it will provide a list of ads to the subscriber, from which particular niches can be selected.

Then AdWords will provide the codes to place these ads on the website. Whenever these ads get a click from a visitor, the host will get a small sum of money.

Pay Per Click advertising is a win-win situation for everyone involved. The host benefits from the residual income that the click through visits can create for them.

The advertiser is benefited by the exposure obtained. The service, Google AdWords or any other, is benefited because it gets a commission from the advertiser for making its ads visible on the host website.

Pay Per Click ads can be optimized for the search engines. This guarantees a high visibility for them if done correctly. Using this form of advertising in conjunction with lead capture pages, a good list of targeted prospects can be created.

The cost factor is of paramount importance. It takes only a few cents to place these ads on the Internet and keep them there all the time. The process is automated, so it does not require manual intervention even when an ad gets a click through.

The ads are provided through a bidding process. If the bids are high, ads are guaranteed a higher page ranking. For most marketers, AdWords is a source of income too; hence, they would want to earn money from AdWords so that they can bid high. This can be possible through a higher page ranking. Thus, there is a cyclic effect in play.

Also, AdWords is all about survival of the fittest. Ads that perform well will persist, while those that don’t will perish, bogged down by the high costs that they will have to face.

If you are happy with this post, please share and enjoy it:

Tags: adsens, AdWords, Pay Per Click

Viral marketing refers to any marketing strategy that is designed to inspire individual message recipients to share the message they have received with others. This creates a chance for the message’s transmission to grow exponentially.

The most obvious and recognized examples of viral advertising might be the funny video. These are passed from person to person at a remarkable clip, and sites like YouTube show just how many people will look at a funny short. However, although these are an effective solution in many cases, they might not be feasible or desirable in others.

If you have a limited perspective of what constitutes a viral advertising campaign, an examination of the many forms this strategy can take may help get your creative juices flowing.

Free reports are a great viral tool. They might be a condensed version of an ebook you are selling or a “teaser” version of the publication to pique interest in your offering. You might give away a free report of some sort in support of your overall service or product offerings, too. If your target Continue Reading »

If you are happy with this post, please share and enjoy it:

Tags: Viral Advertising

Ad swap is a joint venturing technique in which email ads are exchanged between two webmasters. To do this effectively, the webmasters must have a list of subscribers of their own. These webmasters can then introduce another joint venture partner into the group. This joint venture partner will communicate through email, which can be tracked through autoresponders.

Thus, there are three main steps in joint venture ad swapping. The first step is to create a list of subscribers, which must be at least 500. The second step is to find joint venture partners to swap ads with. The third step is to actually swap ads with them by submitting a proposal to them.

The most obvious benefit is the fact that it brings a huge list of people to the webmasters. By joint venturing with other people, they are directly multiplying the list that they have. Continue Reading »

If you are happy with this post, please share and enjoy it:

Tags: adswap, subscribers

Social networking is an important arm of Web 2.0. This is a means of online networking through websites where several people sign in and can communicate with each other in various ways. Some of the most popular social networking sites in the world today, which have millions of subscribers, are Facebook, MySpace, Orkut, Stumble Upon and hi5 among others.

When they first began, social networking was considered to be a wonderful idea for Internet users because it was considered that Internet users are an introverted folk. Through social networking, it became possible for web users to mingle with other people and socialize. Soon enough, businesspeople began seeing the advantage of social networking.

They saw the opportunity of being able to tap this resource containing millions of users to find their niche customers. Since social networking sites have user profiles that members can see at least in part and because they allow links to be placed in the communication, they are looked upon as convenient vehicles of business promotion.

It is easy to find targeted traffic through social networking sites because most of them have user profiles that list and display their likes and dislikes to other users. It is possible to build a group of friends on these networks which makes promotion easy using options such as “Send to Group”.

Continue Reading »

If you are happy with this post, please share and enjoy it:

Tags: social networking, traffic

Social bookmarking is a technique where visitors to a website are invited to bookmark the website so that they can visit it in the future. The bookmarks are available to anyone that visits the website and the bookmarks are stored on their browser in most cases.
However, in some cases, social bookmarking can take a private nature where people who fulfill some eligibility can be allowed to add the website to their bookmarks. The bookmarking is done through metadata.

The prime intention here is to create repeat as well as new visitors. When people add these bookmarks (in the form of tags), they become visible to a large number of people within the network who might also want to check out the website.

Some social bookmarking sites are Digg, Stumble Upon, Propeller, Reddit, Mister Wong and Mixx. Deli.cio.us was the site that not only coined the term ’social bookmarking’, but also was the first to introduce the concept of tagging.

They increase the chances of getting repeat customers. On many occasions, people visit some interesting website and make a mental note to check it later in detail, but then they forget what the name of the site was. Social bookmarking can avoid such issues.

There is also an SEO aspect here. When people bookmark sites, the number of visits that the site gets will increase. This will help improve the page rank of the websites.

Modern bookmarking abilities allow people to add comments to the bookmarks and even email them to their friends. This has made them much more beneficial for marketing purposes.

Social bookmarking suffers from the fact that it uses tags. Tags do not follow any standard rules and hence it is possible that they may be used wrongly. Tags used ambiguously also have no impact on the marketing campaign.

Spamming is a growing area under social bookmarking. Taking advantage of the fact that social bookmarking can improve SEO of a site, some marketers have started bookmarking their websites many times using many popular tags. This is proving to be the bane of this technique.

If you are happy with this post, please share and enjoy it:

Tags: Social Bookmarking